Pricing for demand validation

Evidence before
you build.

Pick a plan by how many active experiments you need. Asset credits are included. Media spend is separate.

No seat limits No workspace limits No verdict caps
Plans

Start with one test.
Scale when validation becomes a habit.

Starter Best first test

For founders and small teams testing one serious bet.

$149 / month

Ad spend billed separately.

Choose Starter
  • ✓ 1 active experiment at a time
  • ✓ Included credits for one clean test pack
  • ✓ Matched ad and landing page variants
  • ✓ Tracking and skew checks
  • ✓ Decision memo included
  • ✓ Unlimited seats and workspaces
Standard Best for teams

For teams running validation as an operating habit.

$499 / month

Ad spend billed separately.

Choose Standard
  • ✓ 3 active experiments at a time
  • ✓ Larger monthly asset credit pool
  • ✓ More audiences and offer angles per test
  • ✓ Shared experiment memory
  • ✓ Priority QA before launch
  • ✓ Unlimited seats and workspaces
Custom High stakes

For agencies, multi-brand teams, and larger launches.

Custom

Built around your volume and workflow.

Talk to us
  • ✓ Custom active experiment volume
  • ✓ Custom asset credit allocation
  • ✓ Human review option
  • ✓ Advanced reporting
  • ✓ Governance and procurement support
  • ✓ Unlimited seats and workspaces
What you are buying

An experiment, not a pile of generated assets.

A Litmus experiment starts with a hypothesis, creates matched ads and pages, checks the setup, reads the signal, and ends with a decision.

Active experiments The main plan limit. It keeps tests focused and protects signal quality.
Asset credits Used for approved or exported assets, not every rough draft.
Verdicts Included with experiments. We do not cap the outcome you came for.
Media spend Separate from Litmus. Tests run in your approved ad account.
Pricing FAQ

Clean limits. No collaboration tax.

Because active experiments create real QA, tracking, analysis, and support load. The limit also keeps teams from mixing signals across too many tests at once.

No. Asset credits cover Litmus-generated assets and workflow usage. Media spend is separate and stays in your ad account.

Validation works better when product, growth, creative, and leadership can all see the same evidence. We do not want pricing to block collaboration.

Yes. The plan limits are active experiments and included credits, not how you organize ideas, brands, or teams.

You get the reason, the caveat, and the recommended retest. Litmus does not force a fake build-or-kill answer when the signal is weak.

Which plan should we open for you?

Tell us where you want to start. We will use this to shape early access and validate pricing.

Early access. No seat limits, no workspace limits, no spam.