Summary
Litmus is an early-stage demand validation website. We collect the information needed to operate the site, respond to access requests, understand interest in Litmus, and prepare demand tests for customers who choose to work with us.
We do not sell personal information. We do not knowingly collect information from children. We use a small number of service providers to host the site, receive form submissions, measure site usage, manage requests, and communicate with people who contact us.
Information we collect
Information you provide
- Email address and any plan interest you submit through an access request form.
- Messages, company context, experiment details, audience notes, or other information you choose to share with us.
- Billing, procurement, or account information if you later become a customer.
Information collected automatically
- Device, browser, IP address, approximate location, referring page, and site interaction data.
- Form metadata such as the page, source form, time submitted, and user agent.
- Analytics and tag data collected through tools such as Google Tag Manager and related measurement services.
Information from connected tools
If you ask Litmus to help run a demand test, we may process information from tools you authorize, such as ad accounts, landing page builders, analytics tools, creative assets, or customer research notes. The exact data depends on what you connect and approve.
How we use information
- Respond to access requests, pricing interest, questions, and support needs.
- Operate, secure, debug, and improve the website and access-request workflow.
- Understand which pages, messages, and pricing options are useful to visitors.
- Prepare, operate, measure, and report on demand validation experiments when you work with us.
- Send service-related communications and limited product updates, with opt-out available where required.
- Comply with legal obligations and enforce agreements or site terms.
International data transfers
Litmus may process information in the United States, India, the European Economic Area, Australia, and other countries where we or our service providers operate. These countries may have data protection rules that differ from those in your home country. When required, we use appropriate safeguards for cross-border transfers, such as contractual protections with service providers.
Retention and security
We keep personal information for as long as needed for the purposes described in this policy, including to manage requests, provide services, maintain records, resolve disputes, improve Litmus, and meet legal obligations. We may keep aggregated or de-identified information for longer.
We use reasonable administrative, technical, and organizational measures to protect information. No internet service can be guaranteed to be completely secure, so please avoid sending highly sensitive information through website forms unless we specifically request it.
Your rights
Depending on where you live, including in parts of the United States, the European Economic Area, the United Kingdom, Switzerland, or Australia, you may have rights to:
- Access, correct, update, or delete personal information.
- Object to or restrict certain processing.
- Request a portable copy of certain information.
- Withdraw consent where processing is based on consent.
- Opt out of certain targeted advertising, sale, sharing, or marketing communications.
- Complain to your local data protection or privacy regulator.
We may need to verify your request before acting on it. We will not discriminate against you for exercising privacy rights that apply to you.
Children's privacy
Litmus is intended for business users and is not directed to children under 16. If you believe a child provided personal information to us, contact us and we will take appropriate steps to delete it.
Changes to this policy
We may update this policy as Litmus, our tools, or legal requirements change. When we make material changes, we will update the date above and, where appropriate, provide additional notice.